ThrillTech Appoints Industry Veteran Giles Potter as Chief Marketing Officer

(AsiaGameHub) –   ThrillTech, a frontrunner in side bet jackpot technology, has announced the strengthening of its executive team with the appointment of a new chief marketing officer. Taking on this role is Giles Potter, a seasoned professional whose extensive industry background is seen as “ideal” for amplifying the company’s worldwide footprint.

Potter Is a Proven Industry Veteran

ThrillTech described Potter’s hiring as CMO as a “significant milestone” that will speed up the company’s transition into a new stage of international expansion. The company praised his deep knowledge in B2B marketing, brand stewardship, and strategic development in competitive sectors, stating he was perfectly suited for the position.

Potter started his gaming career in 2014 at London-based social casino firm Plumbee. His career trajectory includes roles with several major industry players, such as serving as managing director at Red Tiger Gaming. He also held the position of group marketing director at NetEnt and worked as a marketing consultant for Evolution. Immediately prior to this move, Potter was the chief marketing officer at Bragg Gaming.

In his new capacity at ThrillTech, Potter will focus on enhancing the company’s brand and generating demand as it pursues new markets and ventures. He will also manage the refinement of the organization’s overall marketing strategy to ensure it supports ThrillTech’s expansion goals.

A Pivotal Step for ThrillTech

Benjamin Bradtke, co-founder of ThrillTech, greeted Potter’s arrival, labeling the appointment a “pivotal step” for the business.

We are entering an exciting growth stage, and his [Potter’s] proven track record in building powerful brands and driving strategic marketing initiatives makes him the ideal leader to help scale our global presence.

Benjamin Bradtke, co-founder, ThrillTech

Potter also shared his thoughts on joining ThrillTech, expressing enthusiasm about becoming part of the team. He committed to diligently working to advance the company’s already robust market standing and broaden its international scope.

I’m excited to join ThrillTech at such a dynamic point in its journey. The company has established itself as a clear market leader, and I look forward to building on that foundation—strengthening the brand, expanding global reach, and unlocking new growth opportunities.

Giles Potter, CMO, ThrillTech

ThrillTech reiterated its dedication to transforming side bets and pioneering cutting-edge solutions. The company stated that bringing Potter on board will be instrumental in maintaining its innovative edge.