Stake launches in Mexico ahead of World Cup as its LatAm expansion gains momentum

(AsiaGameHub) –   Stake has officially launched its operations in Mexico as part of its ongoing expansion across Latin America, positioning itself ahead of the upcoming World Cup.

The company made its official entry into the Mexican market on Monday, activating its platform through the stake.mx domain. Stake described Mexico as one of Latin America’s “fastest-growing regulated markets” and highlighted its strategic importance.

In Mexico, Stake will operate as an agent under a licensing agreement between Uno Capali and SEGOB, the country’s gambling regulatory authority.

This launch marks another milestone in Stake’s regional growth, following its previous entries into Colombia in 2023 and Peru in 2024. The company also holds a valid licence in Brazil.

In its announcement, Stake emphasized several key factors driving interest in the Mexican market, including its robust sports betting culture, high level of mobile connectivity, and increasing digital adoption among consumers.

Jarrod Febbraio, Director at Stake, explained that Mexico represents a logical next step in the company’s expansion strategy across Latin America.

“Mexico is an important and exciting market for us—one that combines strong underlying growth with a deep cultural connection to sport, which aligns perfectly with what Stake is built for,” Febbraio stated.

“We’ve built significant momentum across Latin America in recent years, including in markets such as Peru and Colombia, and Mexico represents a natural next step given its scale and long-term potential.”

The World Cup opportunity for Stake

Stake strategically timed its market entry to coincide with the 2026 FIFA World Cup, which Mexico is co-hosting alongside the United States and Canada.

“With Mexico set to co-host the 2026 football World Cup tournament, the timing of this launch reflects our ability to move with precision into high-value markets at the right moment,” Febbraio commented.

“It gives us the opportunity to establish a strong presence ahead of one of the biggest sporting events in the world and deliver a world-class experience for Mexican players.”

The current status of the Mexico gambling sector

Stake joins a growing list of international operators entering the licensed Mexican gambling market, including Bet365 and Novibet.

The timing of Stake’s entry comes at a particularly interesting juncture for the industry.

Gambling regulation in Mexico remains largely based on laws from 1947. Despite expectations that regulatory reforms would be implemented earlier in 2026, it now appears unlikely that updated regulations will be finalized before the start of the World Cup next month.

Adding further complexity is the newly introduced 50% tax rate, which took effect at the beginning of 2026.

Ed Birkin, Managing Director at H2 Gambling Capital, recently told iGB that the outdated regulatory framework continues to hinder investment in the market, despite Mexico’s population of approximately 130 million people and its rich tradition in sports.