Judge Rejects NCAA Bid to Stop DraftKings from Using March Madness Trademarks

(AsiaGameHub) –   Federal Judge Tanya Walton Pratt turned down the National Collegiate Athletic Association’s (NCAA) application for a temporary restraining order intended to stop DraftKings from utilizing trademarks linked to the NCAA’s basketball tournaments.

Judge Rules in Favor of DraftKings

Last week, the NCAA submitted a complaint requesting that a federal court order DraftKings to cease using terms like March Madness, Final Four, Elite Eight, and others in relation to the 2026 college basketball tournaments.

DraftKings has employed several widely recognized terms to refer to the NCAA Tournament for more than five years, and it is legally allowed to keep doing so. Judge Pratt determined that the NCAA had not sufficiently demonstrated that it would suffer irreparable damage from DraftKings’ ongoing use of its trademarks.

Timing was a critical factor in the ruling, as the court pointed out that DraftKings has been using the contested terms for over five years. This aspect undermines the NCAA’s claim of urgency. Per the court, this delay in acting weakened the argument for immediate intervention, creating a major obstacle for the association’s legal challenge at this point.

It’s important to note, though, that the judge’s decision did not dismiss the NCAA’s wider claims. Judge Pratt also observed that the organization might still win on the substance of its trademark case as the legal proceedings move forward. The ruling means that DraftKings can keep using the terms for the time being, but the final result could still be in the NCAA’s favor over time.

The case is still ongoing in the Southern District of Indiana, where the NCAA is currently getting ready to pursue its claims via the discovery process and possibly a jury trial. However, DraftKings will retain the right to use the disputed terms for the rest of the 2026 tournaments.

What Was DraftKings’ Response?

In a prior statement made when the NCAA first filed its complaint, DraftKings described the contested terms as “the widely recognized names for the tournaments and their rounds, used by millions of college basketball fans, journalists, and those involved in the sports-betting industry.” The company also noted that these are the same terms used by other online sportsbooks, none of which have been the subject of the NCAA’s complaint.

DraftKings also criticized the NCAA’s request for a restraining order, stating it is based on a “contrived and manufactured ‘emergency.’” Additionally, DraftKings pointed out that the NCAA maintains a commercial partnership with a firm that supplies in-game data to sportsbooks.

In other recent updates about DraftKings, the company has just launched a new product called DK Replay, initially available in Oregon. DraftKings promotes this new offering as an exciting and innovative way for MLB fans to engage in betting.